MeetKai Metaverse Services Ads Policies

MeetKai Metaverse Services will hereby be referred to as MKMS.

MeetKai Inc. can be referred to as MeetKai.

Locations

Locations names

Location names should reflect the business’s real-world name, as used consistently on storefronts, websites, stationery, and as known to customers.

Businesses with multiple branches may include location qualifiers in their location names (“Business name" + “Service area”).

Additional details like address and business hours should be added to other sections of your business information.

Do not Include a trademark symbol or any other special characters that aren’t part of the brand name.

Policy for navigable & non-navigable ads

Navigable ads on MKMS publisher partners include the ability to navigate to permanent, physical locations directly from them, either as a primary or secondary action. Non-navigable ads do not target such locations, and therefore do not trigger any navigation-related actions.

Eligible businesses for navigable ads

Businesses with permanent physical locations that provide services to customers during their stated hours.

Products, services, and events present in such businesses.

Eligible businesses for navigable ads

Businesses with no permanent physical locations or linkage to such, including but not limited to: Online stores and services, service providers with no permanent locations, and offices and institutions that don't offer in-person service. These businesses can advertise their services on MKMS with non-navigable Takeover ads.

Owner vs. Guest advertisements

“Owner” advertisements are ads promoting businesses that inhabit their advertised physical locations.

“Guest” advertisements are ads promoting products, services or events present in such businesses. “Guest” advertisement on MKMS should meet the guidelines below:

Logos and banner images should represent the “Guest” brand only. Location names should be the physical location names alone, for drivers to understand where the service/product is offered at.

Prohibited & Restricted Content

COVID-19

No Ads should include any mention or have any association with COVID-19.

Alcohol

Ads on MKMS are displayed to drivers. To keep drivers safe, MKMS does not permit ads promoting products that limit the ability to safely operate a vehicle. This includes alcoholic beverages, drinks that resemble alcohol and products marketed as having 0% alcohol.

Venues such as restaurants, bars, hotels, vineyards, and breweries can promote their locations and services (such as food, entertainment, lodging options, and offers), but should not encourage alcohol consumption in the ad imagery or messaging, or display images of real alcohol bottles, cans, containers and glasses.

When a venue name consists of terms that allude to alcohol (for example, "Mike's Pub"), the alcohol-related terms may be used in the context of the business name only. Using alcohol-related terms outside the business name context is not allowed. Examples: ALLOWED: Location name: “Bob’s Pub"; Location description: “Buy One Get One on Chicken Wings - Every Wednesday between 4-8pm". NOT ALLOWED: Location name: “Bob’s Pub"; "Location description: “Double margaritas when you buy two appetizers".

Ads promoting events or public safety messages sponsored by alcoholic beverage brands are allowed, as long as alcohol consumption is not encouraged in the ad imagery or messaging, explicitly or implicitly.

Politics

Ads for campaigns for/against public figures, political parties, organizations, or a political agenda are not allowed.

Ads encouraging people to go vote in municipal, state, or national elections are allowed, as long as they're not endorsing a specific party, figure, and/or agenda.

Real Estate

Ads for real estate project sites or complexes are allowed as long as the location name contains the full property name, for example “HomeStar Apartments”.

Private individuals cannot advertise properties for sale/rent on MKMS.

Real estate agencies may promote private individuals’ listings as long as the location names and descriptions meet the guidelines below: ALLOWED: The location name may be the property name paired with the name of the real estate agency promoting it. Example: “HomeStar Apartments by HOMEMAX” ALLOWED: The location name may contain wording such as “For sale” or “For rent”, but in that case, the location description must state the name of the real estate agency promoting it. Example: Location name: “For Rent, $1,200/month ”; Location description: “Listed by Samantha Adams of HOMEMAX”. NOT ALLOWED: The location name cannot be the real estate agency name alone. Example: “HOMEMAX” NOT ALLOWED: The location name cannot be the location address alone, unless it’s the official property name. Example: “7011 Miles Ave”.

Adult content

Ads for destinations and services containing adult themes and sex-related entertainment (including but not limited to strip clubs, burlesque clubs and sex shops) are not allowed.

Ads with sexually explicit or suggestive imagery and/or copy (including but not limited to visible genitalia, nipples, or buttocks; sexual body parts that are blurred or censored and sexually suggestive poses) are not allowed.

Ads for adult-oriented destinations and services motivated by sexual encounters (including but not limited to “love” hotels and “fling” or “swingers” dating sites) are not allowed.

Ads for destinations or services that may be interpreted as promoting a sexual act in exchange for compensation are not allowed. This includes prostitution, companionship or cuddling services and intimate massage or similar services.

Ads for treatment or medicine related to sexual activity may not be allowed.

Gambling and Games

Ads for gambling and related content (including but not limited to casinos or games played for money, virtual currencies, items of real world value or prizes) are not allowed.

Ads for government-run lotteries are not allowed, except under certain conditions and only by advertisers that have been pre-certified by MKMS.

Ads for venues with casinos or gambling facilities (such as hotels and resorts) are allowed, as long as they are promoting other onsite services (such as accommodation, restaurants, conference centers, events, etc.) and not the casino itself, and are not using any gambling-related copy or imagery.

Cryptocurrencies

Ads for cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, cryptocurrency trading advice, and Bitcoin embassies) are not allowed.

Images of people

Images of people, including but not limited to images of the advertiser, are not allowed on the advertised location pin. The pin icon should be a brand or location logo and must clearly indicate the advertised product, service, or location.

Refund Policy

  1. As MKMS offers a service, there are no refunds. However, we recognize that exceptional situations may occur, and therefore, we may be prepared to provide you with a refund under the circumstances outlined in this document.
  2. If you have overpaid - Once payment to MKMS has been made it cannot be reversed. Your sole remedy in the event of overcharging or overpayment shall be to file an appeal relating to all or any part of the Activity Report. You may file such an appeal with MKMS by sending a letter containing the grounds for and details of your appeal within five (5) business days of the delivery date of the Activity Report to [email protected] If you do not properly contact us during this period, you agree that we may construe your lack of contact or silence as an acceptance of the Activity Report and the Services performed on your behalf, with no further right of redress or refund for such appeal. MKMS will thoroughly investigate the claim, and Meetkai shall have the sole discretion in determining whether to accept your appeal within five (5) business days of its receipt of your appeal. In the event your appeal is accepted, we will refund you the overpaid portion of the Budget.
  3. If your Ads were not featured on the Service - In the event that your Ads did not appear on the Service due to a technical error, malfunction, or failure, you must submit a claim to MeetKai in this regard containing the grounds for and details of your claim to [email protected] within ten (10) business days of the delivery date of the Activity Report. If you do not properly contact us during this period, you agree that we may construe your lack of contact or silence as an acceptance of the Services performed on your behalf under the Activity Report, with no further right of redress or refund for such claim. MeetKai will thoroughly investigate the claim, and MeetKai shall have the sole discretion in determining whether to accept or reject your claim within ten (10) business days of its receipt of your claim. In the event your claim is accepted, we will refund all or a portion of the Budget, in accordance with what MeetKai has determined you are entitled to receive.

Privacy Policy

This policy explains the privacy practices of Meetkai and its advertising affiliates ("Meetkai") as they relate to the purchase and display of advertising space from MeetKai (the "Advertising Services") (which, along with other services offered by MeetKai to its users, are collectively referred to as, "the Services").

It describes how MeetKai collects and uses your personal information and the rights and options available to you.

Our user Privacy Policy explains what information we collect as part of the mapping, GPS navigation and community based services and Carpool services offered to users by our advertising partners (the "Website").

This policy is incorporated into MeetKai’s Advertising Terms and Conditions which apply to your participation in MKMS advertising programs, respectively (the "Terms of Use" or the "Terms").

Contact MeetKai / Privacy concerns reports

If you have any questions about this Privacy Policy, or if you believe that your privacy has been compromised in the course of using the Services, please contact Meetkai at: [email protected]. You may send MeetKai other requests, responses, questions and complaints by email at: [email protected].

Information you provide with respect to Advertising Services

When you register to MeetKai’s Advertising Services and wish to purchase from MeetKai advertising space to be used for displaying your Ads on the Application, you will be required to provide MeetKai with certain details. MeetKai will ask you to provide information about your business including, without limitation:

  • The name of your business, physical address, email address, phone number, organization number, tax ID and more.
  • In addition, in order to pay for the advertising space you purchase, you will be required to provide MeetKai with your payment details, including credit card details (credit card number and expiration date), billing address and further details with respect to your Ads. To protect your privacy, your payment details may not be stored on MeetKai’s systems but rather on a third party online payment gateway that assists MeetKai in the authentication, authorization, charge and maintenance of your payment details for the Advertising Services you purchase from MeetKai. This is with the provision that such a gateway is subject to applicable standards and regulations with respect to the holding of personal information and the processing of online payments.

Bear in mind that false, incorrect, or out-dated information may impair MeetKai’s ability to provide you with the Advertising Services and to contact you when necessary. MeetKai will explicitly indicate the fields for mandatory completion. If you do not enter the requisite data in these fields, you may not be able to register with the Advertising Services.

What does MeetKai do with your information?

MeetKai may use your information for the following purposes only:

  • To provide the Services and to enable you to use the Services.
  • To operate, maintain and improve the Services.
  • To customize your experience with the Services, as well as the experience of other users.
  • To provide you with support and handle request and complaints.
  • To send you updates, notices, announcements, and additional information related to the Services.
  • To conduct surveys and questionnaires.
  • To enforce the Terms of Use or Privacy Policy.
  • To contact you when MeetKai believes it to be necessary.
  • To comply with any applicable law and assist law enforcement agencies under any applicable law, when MeetKai has a good faith belief that MeetKai’s cooperation with the law enforcement agencies is legally mandated or meets the applicable legal standards and procedures.
  • To detect abuse and illegal activity; to detect and prevent fraud, misappropriation, infringements, identity theft and other illegal activities and misuse of the Services.
  • To handle breakdowns and malfunctions.
  • To take any action in any case of dispute, or legal proceeding of any kind between you and the Services, or between you and other users or third parties with respect to, or in relation with the Services.
  • For purposes provided under this Privacy Policy and Terms of Use.
  • To help improve the safety and reliability of our Services. This includes detecting, preventing, and responding to security risks, and technical issues that could harm MeetKai, our users, or the public.
  • To create aggregated and/or anonymous data (where such data does not enable the identification of a specific user).

Sharing information with others

MeetKai does not sell, rent or lease your personal information to third parties for any of their marketing purposes.

MeetKai will not share your personal information with others, without your consent, except for the following purposes and to the extent necessary in MeetKai's good-faith discretion:

  • When you use the Services, when you take part in content-related activities, when it is necessary to facilitate the functionality of the Services and when it is necessary to operate, manage and administer the Services MeetKai provides.
  • If MeetKai reasonably believes that you have breached the Terms of Use or is investigating potential breach of the Terms of Use, or believes that you abused your rights to use the Services, or performed any act or omission that MeetKai reasonably believes to be violating any applicable law, rules, or regulations. MeetKai may share your information in these cases, with law enforcement agencies and other competent authorities and with any third party as may be required to handle any result of your wrongdoing.
  • If MeetKai is required, or reasonably believes that it is required by law to share or disclose your information.
  • In any case of dispute, or legal proceeding of any kind between you and MeetKai, or between you and other users with respect to, or in relation with the Services.
  • In any case where MeetKai reasonably believes that sharing information is necessary to protect against harm to the rights, property or safety of MeetKai, our users, or the public as required or permitted by law, including to prevent imminent physical damage or damage to property.
  • To detect, prevent, or otherwise address fraud, security, or technical issues.
  • If MeetKai organizes the operation of the Services within a different framework, or through another legal structure or entity, or if MeetKai is acquired by, or merged into or with another entity, or if MeetKai enters bankruptcy, provided however, that those entities agree to be bound by the provisions of this policy, with respective changes taken into consideration.
  • To collect, store, hold and manage your personal information through cloud based or hosting services or a third party or a party affiliated or connected to MeetKai, as reasonable for business purposes, which may be located in the European Union and the U.S.A., potentially countries outside of your jurisdiction.
  • MeetKai may also share personal information with companies or organizations connected or affiliated with MeetKai, such as subsidiaries, sister-companies and parent companies.
  • Personal information may also be shared with MeetKai’s other partners and service providers to process it for us, based on our instructions and in compliance with this policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

Controlling your information

You can always review and update your Advertiser account information (such as billing details) at your Account Settings page.

If you find that the information on your account is not accurate, complete or updated, then you must make all necessary changes to correct it. Please keep in mind that false, incorrect, or outdated information may prevent you from registering with the Services and impair the ability to provide you with Services.

If your Advertiser account includes any personal information, our treatment of such personal information would also be in accordance with Meetkai end user Privacy Policy.

If your Advertiser account includes any personal information, our treatment of such personal information would also be in accordance with Meetkai end user Privacy Policy.

MeetKai considers information security to be a top priority. MeetKai services are built with strong security features that continuously protect your information. MeetKai implements systems, applications and procedures to secure your personal information, to minimize the risk of theft, damage, loss of information, or unauthorized access or use of information. For example, we review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems. In addition, we restrict access to personal information to MeetKai employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. However, these measures are unable to provide absolute assurance. Therefore, although MeetKai takes great efforts to protect your personal information, MeetKai cannot guarantee and you cannot reasonably expect that MeetKai’s databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

Changes to this Privacy Policy

MeetKai may from time to time change the terms of this policy. Substantial changes will take effect 30 days after MeetKai has posted an initial notification on the Website's homepage or any other relevant web pages. Other changes will take effect 7 days after their initial posting on the Website. However, if MeetKai amends this policy to comply with legal requirements, the amendments will become effective immediately upon their initial posting, or as required. You agree to be bound by any of the changes made in the terms of this policy. Continuing to use the Services will indicate your acceptance of the amended terms. If you do not agree with any of the amended terms, you must avoid any further use of the Services.

MeetKai Ads policies

Overview of our policies

We want to support a healthy digital advertising ecosystem—one that is trustworthy and transparent, and works for users, advertisers, and publishers. The purpose of this help center is to help you build MeetKai Ads campaigns that align with our advertising policies listed below. These policies are designed not only to abide by laws but to ensure a safe and positive experience for our users. This means that our policies prohibit some content that we believe to be harmful to users and the overall advertising ecosystem.

We use a combination of automated and human evaluation to ensure MeetKai Ads comply with these policies.

Our advertising policies cover four broad areas:

Prohibited content: Content you can't advertise on the MeetKai Network.

Prohibited practices: Things you can't do if you want to advertise with us.

Restricted content and features: Content you can advertise, but with limitations.

Editorial and technical: Quality standards for your ads, websites, and apps.

Click through the policies below for policy definitions, examples, and troubleshooting steps.

Prohibited content

Counterfeit goods

MeetKai Ads prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.

Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Enabling dishonest behavior

We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.

Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.

Inappropriate content

We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.

Prohibited practices

Abusing the ad network

We want ads across the MeetKai Network to be useful, varied, relevant, and safe for users. We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.

Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent our policy review systems.

Data collection and use

We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures.

Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion.

Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status.

Misrepresentation

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.

Examples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or license numbers, contact information, or physical address where relevant; making offers that aren't actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information.

Restricted content and features

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.

For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content. Further details can be found in the Policy Center.

Default Ads Treatment

MeetKai is committed to delivering a safe and trustworthy ad experience for all users. That’s why we limit serving certain types of ad categories for users that aren't signed in or users that our systems indicate are under 18.

Sexual content

Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Examples of restricted sexual content: Visible genitalia and female breasts, hook-up dating, sex toys, strip clubs, sexually suggestive live chat, and models in sexualized poses.

Alcohol

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.

Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

Copyrights

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content.

Gambling and games

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper MeetKai Ads certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.

Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites.

Healthcare and medicines

We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with MeetKai and targets only approved countries. Check local regulations for the areas you want to target.

Political content

We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods”.

Examples of political content: promotion of political parties or candidates, political issue advocacy.

Financial services

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.

When promoting financial products and services, you must comply with state and local regulations for any region or country that your ads target — for example, include specific disclosures required by local law. Advertisers are expected to do their own research on the local regulations for any location their ads target.

Trademarks

There are multiple factors that determine when trademarks can be used in ads. Along with the factors described in our Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to MeetKai.

Legal requirements

You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to MeetKai’s advertising policies, for all of the locations where your ads are showing.

Other restricted businesses

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Restricted ad formats and features

There are multiple factors that determine access to advanced ad formats and features on MeetKai Ads. Certain ad formats are not available for all advertisers until they meet our specific requirements or complete the certification process.

Requirements for made for kids content

Advertisers may not run personalized ads on content set as made for kids. See here for categories restricted for advertising on made for kids content.

Editorial and technical requirements

We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we've developed editorial requirements to help keep your ads appealing to users. We've also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.

Editorial

In order to provide a quality user experience, MeetKai requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Examples of promotions that don't meet these editorial and professional requirements: overly generic ads that contain vague phrases such as "Buy products here" gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!

Destination requirements

We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate.

Examples of promotions that don't meet destination requirements: a display URL that does not accurately reflect the URL of the landing page, such as "google.com" taking users to "gmail.com" sites or apps that are under construction, parked domains, or are just not working sites that are not viewable in commonly used browsers sites that have disabled the browser's back button.

Technical requirements

To help us keep ads clear and functional, advertisers must meet our technical requirements.

Ad format requirements

In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you're using.

Note that we don't allow Non-family safe ads in image ads, video ads, and other non-text ad formats.

Advertisers participating in beta programs of new ad formats should reach out to their MeetKai Ads representatives or MeetKai Ads customer support to learn about format-specific policy requirements.

Examples of ad format requirements: character limits for the ad headline or body, image size requirements, file size limits, video length limits, aspect ratios.

About our policies

MeetKai Ads enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites on MeetKai and across our network. We want to help you reach existing and potential customers and audiences. However, to help create a safe and positive experience for users, we listen to their feedback and concerns about the types of ads they see. We also regularly review changes in online trends and practices, industry norms, and regulations. And finally, in crafting our policies, we also think about our values and culture as a company, as well as operational, technical, and business considerations. As a result, we have created a set of policies that apply to all promotions on the MeetKai Ad Partners.

MeetKai requires that advertisers comply with all applicable laws and regulations and the MeetKai policies described above. It's important that you familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may stop you from advertising with us.

Abusing the ad network

We want ads across the MeetKai Network to be useful, varied, relevant, and safe for users. We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.

Below are some examples of what to avoid in your ads.

Malicious or unwanted software

These requirements apply to your ads and any software that your site or app either hosts or links to, regardless of whether the software is promoted through the MeetKai advertising network. The following is not allowed:

  • Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network.
  • Examples (non-exhaustive): Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs or apps.
  • Ads or destinations that violate MeetKai’s Unwanted Software policy.
  • Examples (non-exhaustive): Failure to be transparent about the functionality that the software provides or the full implications of installing the software; failing to include Terms of Service or an End User License Agreement; bundling software or applications without the user's knowledge; making system changes without the user's consent; making it difficult for users to disable or uninstall the software; failing to properly use publicly available MeetKai APIs when interacting with MeetKai services or products.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Unfair advantage

The following is not allowed:

  • Using the MeetKai Network to gain an unfair traffic advantage over other participants in the auction.
  • Examples (non-exhaustive): Affiliates that advertise on MeetKai Ads against the applicable affiliate program rules; promoting the same or similar content from multiple accounts on the same or similar queries, trying to show more than one ad at a time for your business, app, or site.
  • Note: Keywords should fit the target audience’s likely intent when searching. Each website or app that you promote should offer distinct value to users. For example: avoid promoting similar products and prices across related destinations.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Technical requirements

To help us keep ads clear and functional, advertisers must meet our technical requirements.

Evasive ad content

Manipulation of ad components (text, image, videos, domain, or subdomains) in an attempt to bypass detection and / or enforcement action.

Examples (non-exhaustive): Misspelling prohibited words or phrases to avoid ad disapproval; manipulating trademark terms in the ad text, domain, subdomain, or logo to avoid restrictions on the use of that trademark; using invisible UNICODE characters in ads that add no value to the ad content for users, manipulating images or videos to hide policy violating content.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Circumventing systems

Engaging in practices that circumvent or interfere with MeetKai’s advertising systems and processes, or attempts to do so.

Examples (non-exhaustive):

  • Cloaking (showing different content to certain users, including MeetKai, than to other users) that aims at or results in interference with MeetKai’s review systems, or hides or attempts to hide non-compliance with MeetKai Ads policies, such as: •Redirection to non-compliant content• Using dynamic DNS to switch page or ad content• Manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account• Note: Cloaking does not include providing content personalization that adds genuine value for certain users, such as different language versions of the same content or different versions of the same content depending on the user’s internet service provider, as long as the offering is still substantially the same, the variation in content is still compliant with MeetKai Ads policies, and MeetKai is able to review a version of the content.
  • Repeated policy violations across any of your accounts, including creating new domains or accounts to post ads that are similar to ads that have been disapproved (for this or any other MeetKai Ads policy).
  • Bypassing enforcement mechanisms and detection by creating variations of ads, domains or content that have been disapproved (for this or any MeetKai Ads policy) or using techniques in text, images, or videos to obfuscate sexually explicit content.
  • After a previous suspension decision, attempting to use the MeetKai Ads system again by creating new accounts in order to re enter the system.
  • Abusing MeetKai Ads product features in order to show policy non-compliant content to users and/or gain additional traffic.

We take violations of this policy very seriously and consider them egregious. An egregious violation of the MeetKai Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources. If we find violations of this policy, we will suspend your MeetKai Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Note: We may take action on an advertiser’s account based on, for example, adverse regulatory warnings, settlements, or rulings about an advertiser’s advertising practices, or direct complaints from users or businesses.

Webmaster Guidelines

The following is not allowed:

Examples (non-exhaustive): Keyword stuffing, cloaking, sneaky redirects, doorway pages, spamming social network sites.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Heading

It’s important that our advertising experience across MeetKai products is useful, informative, and above all, safe for all our users. That’s why we work to ensure that the advertising content shown on MeetKai’s products protects kids and families, too.

MeetKai’s Default Treatment Policy implements additional safeguards to filter sensitive ad categories eligible to serve to users that aren't signed in or users that our systems indicate are under 18.

In addition to ads that are prohibited from serving based on our existing policies, MeetKai may limit the following types of ads from serving to people who our systems indicate are under 18. Please note that this list isn’t comprehensive:

  • Adult content and pornography
  • Alcohol
  • Gambling
  • Shocking content

MeetKai may adjust the types of ad content and formats that are restricted under its Default Treatment Policy as appropriate or required.

Misrepresentation

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.

Below are some examples of what to avoid in your ads.

Unacceptable business practices

The following is not allowed:

Scamming users by concealing or misstating information about the advertiser’s business, product, or service.

Examples (non-exhaustive):

  • Impersonating brands or businesses by referencing or modifying the brand content in the ads, URL, destinations or misrepresenting yourself as the brand or business in user interactions.
  • Enticing users to part with money or information through a fictitious business that lacks the qualifications or capacity to provide the advertised products or services.
  • False advertising of services that could endanger a user’s health, life, or safety. Pretending to provide critical services that result in a delay to the user receiving treatment or medical help.

Ad destinations that use “phishing” techniques to gather user information.

Examples (non-exhaustive): Examples (non-exhaustive): Sites that trick users into revealing their personal information by mimicking a trusted entity such as a browser or bank.

Note: We may take action on an advertiser's account based on, for example, adverse regulatory warnings, settlements, or rulings about an advertiser’s business practices, or direct complaints from businesses and other entities about impersonation.

We take violations of this policy very seriously and consider them egregious. An egregious violation of the MeetKai Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources. If we find violations of this policy, we will suspend your MeetKai Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Coordinated deceptive practices

The following is not allowed:

Coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern.

Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin, or other material details about yourself.

We take violations of this policy very seriously and consider them egregious. An egregious violation of the MeetKai Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources. If we find violations of this policy, we will suspend your MeetKai Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Misleading representation

The following is not allowed:

Making misleading statements, obscuring, or omitting material information about your identity, affiliations, or qualifications. Examples (non-exhaustive): implying affiliation with or endorsement by, another individual, organization, product, or service without their knowledge or consent; an affiliate marketer advertising legal services without disclosing that they do not provide legal services; an unlicensed home contractor claiming to be a licensed provider; non fulfillment of product or service claimed in the ad due to a lack of qualifications.

Providing an inaccurate business name or business name that does not clearly represent the advertised business or disambiguates from similar businesses in the ad or user interactions. Examples (non-exhaustive): misrepresenting your business name in calls with users.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Dishonest pricing practices

The following is not allowed:

Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear.

  1. Check the ad and its destination to see where they might be missing important information. Here are some examples:•
  2. Fix the ad’s destination. Add any required information. If you can’t fix the ad’s destination, update the ad with a new destination that complies with this policy.
    • Payment model and billing information: Make sure that your site or app clearly and conspicuously discloses the full expense that a user will bear, as well as how your billing process works. When making the determination whether something is clear and conspicuous, we may take into account factors like:
    • Whether the pricing information is visible and obvious to users (for example, having no pricing information on the landing page, or hiding the information, is a bad start because users should have access to this information before using the service).
    • Whether customers can easily see and understand the costs they’re going to incur, or whether, to the contrary, the page is designed in a way to hide the pricing information or make it difficult for customers to understand the costs they are going to occur (for example, displaying the pricing information in gray characters over a gray background, using very small fonts, or displaying other elements of the page over the important information).
    • Whether the fee structure is easily understandable (for example, the formula presented to explain how the cost of the service will be determined should be as simple and straightforward as possible).
    • Specific example: When charging users via the use of a premium rate phone number clearly and conspicuously showing the costs that the user will bear, such as the price per call and/or the price per minute of the call.
    • App installs: Make sure you remove any content from the ad creative that leads users to believe that your app is free to download when it's not.
  3. Edit the ad. Add any required information. If your ad already complies with the policy but you made changes to the ad’s destination, make an edit in the ad and save it. This will resubmit the ad and its destination for review.

Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear.

Heading

The following is not allowed:

Ads that use clickbait tactics or sensationalist text or imagery to drive traffic. Examples (non-exhaustive): Ads that claim to reveal secrets, scandals or other sensationalist information about the product or service being advertised; ads which use clickbait messaging such as ‘‘Click here to find out”, “You won’t believe what happened” or phrases synonymous or similar to encourage the user to click on the Ad in order to understand the full context of the ad; ads which use clearly altered zoomed in body parts, mugshots, or real life accident or disaster photos to promote a product or a service; or ads which use “before and after” images to promote significant alterations to the human body.

Ads that use negative life events such as death, accidents, illness, arrests or bankruptcy to induce fear, guilt or other strong negative emotions to pressure the viewer to take immediate action. Examples (non-exhaustive): Ads that pressure the user to purchase, subscribe to or stop consuming a product or service in order to avoid harm; ads which use depictions of severe distress, pain, fear or shock to promote a product or service.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Misleading ad design

The following is not allowed:

Ads that make it difficult for the user to understand they are interacting with an ad. Examples (non-exhaustive): Ads that resemble system or site warnings/error messages; ads that simulate messages, dialog boxes, menus, or request notifications; hosted ads that are indistinguishable from other content; ads depicting features that do not work, such as close buttons, text input boxes, multiple choice options; download/install buttons or icons in image ads; ads with a transparent background; images that are segmented; an image that contains multiple copies of itself within the ad; images that appear to be more than one ad; moving and clicking arrows; ads that use surreptitious techniques to disguise their nature. Note: Animated ads and Ad gallery ads can have mock animated features or icons as long as the functionality works or the purpose of these features can be found on the landing page.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Manipulated media

The following is not allowed:

Manipulating media to deceive, defraud, or mislead others. Examples (non-exhaustive): Deceptively doctoring media related to politics, social issues, or matters of public concern.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Unreliable claims

The following is not allowed:

Making inaccurate claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome a user can expect.

  • Claims related to health and weight loss.
  • Claims related to financial products or money making schemes.
  • Claims related to politics, social issues, or matters of public concern.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Unclear relevance

The following is not allowed:

Promotions that are not relevant to the destination. Examples (non-exhaustive): An ad that uses the keyword insertion feature without a relevant "default" keyword in place; ad title not relevant to ad content; ad doesn't clearly indicate that the resulting destination is a search results page; ad doesn’t accurately describe what the user will see on the destination; using overly general keywords or engaging in keyword spam. Note: When using keyword insertion, include default ad text that is clear and easy to understand.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Unavailable offers

The following is not allowed:

Promising products, services, or promotional offers in the ad that are unavailable or aren't easily found from the destination. Examples (non-exhaustive): Promoting products that are not stocked; promoting a deal that is no longer active; promoting a price that is inaccurate; call-to-action in the ad that isn't easily available from the destination. Specific example: Ad reads "Buy tablets from $40," but upon clicking on the ad, the user finds no tablets available for purchase at $40. Note: Avoid creating ads for specific offers unless you can update your ads as your inventory or offers change. For example, if you create an ad for a one-day promotional discount, remember to update or remove the ad the next day when the offer is no longer available.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Sexual content

Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served.
  • The user’s sexual content Search queries.
  • The user’s sexual content Search queries.
Nudity

People or representations of people that display exposed intimate body parts, including representations that are blurred or censored. Examples: Visible genitalia, female breasts, or buttocks.

Sexual encounter dating

Dating explicitly motivated by sexual encounters. Examples: Hook-up or fling dating, swinger dating sites

Moderately restricted categories

Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served.
Partial nudity

People or representations of people that display partially exposed intimate body parts. Examples: Lower or outer curve of the female breast exposed, majority of buttocks exposed.

Sexualized theme dating

Dating explicitly motivated in terms of sexual themes. Examples: Affair dating, sexual fetish dating.

Sexual merchandise

Sale of merchandise that's intended to enhance sexual activity. Examples: Sex toys, lubricants, aphrodisiacs, sexual enhancers, sexual fetish lingerie.

Sexual entertainment

Online or offline sexually suggestive entertainment. Examples: Strip clubs, adult movie festivals, sexually suggestive live streaming or live chat, sexually suggestive role playing games.

Mature cosmetic procedures

Cosmetic services and plastic surgery focused on intimate body parts. Examples: Female breast augmentation, penis enlargement surgery, vaginal laser rejuvenation, buttock implants, pubic hair grooming.

Sexually suggestive elements and themes

Text, images, audio, or video that can be interpreted as suggesting sexual intent or being sexually evocative. Content containing sexually suggestive poses or postures. Examples: Lewd or sexual language, images featuring legs spread open, touching covered intimate body parts, mimicking sexual positions or movements, dating for general audiences that includes more sexually suggestive imagery.

Technical requirements

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One website per ad group

The following is not allowed:

Using more than one display URL domain in a single ad group. Example: Using two display URLs that are hosted on different sites.

Unacceptable HTML5 ad

The following is not allowed:

HTML5 ads that don’t function properly or appear blank. Examples: Embedding assets in child frames, loading resources from unapproved third-party sources, adding audio or video tags.

Account limits

The following is not allowed:

Exceeding account limits for ads and other content. Excessive submissions through multiple accounts. Campaign configuration that creates an undue burden on our systems.

Unsupported language

The following is not allowed:

Ad or destination content in an unsupported targeting language. Note: The standard languages available for language targeting can be used in ads and destinations, but some ad formats. Make sure that content for these formats is in an approved language.

Unacceptable script

The following is not allowed:

Using MeetKai Ads scripts to circumvent any restrictions or limits on usage of MeetKai Ads, or using them for any other non-business-related purpose. Example: Using scripts to circumvent operations quota limits.

Using unsupported methods to access the MeetKai Ads scripts.

Excessive or abusive use of scripts, including unreasonable request volumes.

Scripts that modify, disrupt, or disable any features, performance, or functionality of the MeetKai Ads platform.

Failing to comply with best practices when using scripts to read data for more than 1 million entities (such as keywords or ads) or edit more than 100 thousand entities daily.

Check your scripts for abusive or excessive activity and then edit them to comply with these policies.